WAVE turns unbridled passion for music and sports into unique, fan-powered concepts for your brand. Starting from a fan point of view we strive for the ultimate fan & brand integration. Every concept, strategy and activity at WAVE starts with the fan. Where and when are fans most open to sharing their experience with brands? How can we work with brands to ensure that – almost imperceptibly – they become part of the fan journey? We do this by finding out (through market research, brainstorming sessions, etc.), where the values, DNA and goals of a brand fit within the experience, environment and needs of the fans.