Domain Names and the DNS are crucial to identity, reaching resources and communication with others as part of our daily Internet life. The Domain Name Association is a non-profit global business association that represents the interests of the domain name industry. Its members are groups, businesses, and individuals involved in the provision, support, and sale of domain names. This includes such organisations as domain name registries, registrars, resellers, and registry service providers. Our Vision “Highlight the benefits and drive the development, use, and adoption of TLDs, domain names and DNS as essential components of online identity.”. Our Mission “Highlight the use, potential and benefits of domains and DNS and a vibrant, robust, and trusted domain name system while fostering innovation, sustainable growth and utilization in the marketplace.”