BORED & THIRSTY INC. is a California-based CPG Media company whose mission is to fuel people to become more happy, free, and inspired through art, fashion, entertainment, and hydration. We aim to create a unique lifestyle brand focused on helping people discover new art and entertainment while giving companies the first effective offline marketing platform to market loyalty and digital promotions to the masses. Why is our mission so important? Mainly because it makes hydration sustainable and fun, it will also help usher in a new era of digital affinity program awareness for big brands that will help people celebrate their passions. To actualize our mission, Bored & Thirsty manufactures sustainably canned beverages in the 16oz format and allows for as much as 80% of its can surface to be used to promote advertisers’ campaigns and charitable partnerships. BORED & THIRSTY conducts business through four primary offerings: 1.) Ultra-premium Canned Beverages; 2.) Media & Advertising Sales, 3.) Venue-Specific Marketing Campaigns, and 4.) Merchandise sales. The company is developing other CPG categories such as snacks and toiletries and will launch exciting new products as the company scales.