Patanjali is carrying the onus of India’s FMCG business sector since January 2006 with the blessings of Yoga Guru “Swami Ramdev Ji”. Patanjali with lot of due diligence & sheer attention to detail has changed the way people look at the Indian origin products. Patanjali preaches all thing Swadeshi and has found great support from the country in all its endeavors, which is evident in the FMCG ranking that has shot up from 173rd position in 2016 to 15th position in 2017 & the No 01 FMCG company in 2018 as per Brand Trust Report of India. Patanjali with its wealthy skill in FMCG has now entered into the water industry through launching Patanjali Divya Jal to provide the patrons an ultimate satisfactory product to tackle the water related diseases, as 80% of the diseases are triggered due to adulterated water. Irrespective of how healthy an Indian may be but one feels embezzle while paying for the bottled water. With the Patanjali Divya Jal entrance in the market, it will be ensured that the MRP of the packaged drinking water shall be uniform and not be elevated in the market space unnecessarily and customer get Divya Jal at one wide spread MRP across various channels throughout the country.