More Retail Limited ventured into food and grocery retail in 2007 through the acquisition of Trinethra Super Retail and subsequently expanded its presence nationally under the brand "more” across Supermarkets & Hypermarkets. There are currently 494 Supermarkets and 20 Hypermarkets which aims to offer a shopping experience that delivers unbeatable value and quality. MORE takes pride in being the first ever Indian food and grocery retailer to receive the FSMS (Food Safety Management System) certification, awarded for ensuring the manufacture, storage, distribution and sale of food that adheres to the highest quality standards. MORE also has its own comprehensive range of brands like 110%, Feaster, Kitchen’s Promise, Selecta, Prarthana etc that offer unbeatable value for homemakers, Kruff Jeans Company, Be Casuals, Karinee, Kruff, Berwins, Incheels, Chatter Kids and Yo, which caters the Fashion enthusiasts.