Cellepathy solves connected-car problems related to driver attention by leveraging artificial intelligence and smartphone sensor data. It is currently focused on two ambitious goals: protecting large employers against costly distracted driving crashes, and redefining the UX of turn-by-turn navigation. The company’s products are: VERIFY – The only distracted driving risk management software that knows how to distinguish driver phones from passenger phones without the need for hardware in the vehicle. Companies prevent costly accidents by defining the way their employees can use smartphones behind the wheel. ERGO – An algorithmic engine that personalizes turn-by-turn instructions based on each driver’s history and preferences. Navigation products that implement Ergo can silence obvious, annoying instructions while ensuring that drivers receive the information they really need to arrive at their destination safely and on-time.