Hyundai is truly one of the greatest car companies in the world. It builds cars with outstanding quality, designed to meet the specific needs of European customers. The challenge for the Marketing division at Hyundai Motor Europe is to help consumers discover our wonderful brand. It's a challenge that inspires and excites our teams every day. Within our Brand and Communications Team, our challenge is to quickly build our brand image up to the level of our product quality, to build some genuine desirability around our models and the brand and to do this in partnership with our colleagues in the 30 countries we produce assets for. Whilst in our Product Marketing Team, we are all about making sure our customers get superior value cars. We thrive to understand customer needs in order to continuously develop and improve cars that customers value and enjoy. In the Advanced Product Planning Team, we analyse marketing trends and competitors’ activities to assess their potential for Hyundai. We conduct market research to understand customer needs and deliver products according to their expectations. As Hyundai has developed into a successful company that designs, engineers and builds award-winning products in Europe for Europeans to experience, the passion of the PR & BTL Team is to tell this story through media events and communication.