GRY-OnLine SA is a Polish company, succeeding in modern technology sector connected with video game industry for over 12 years. Company’s activity can be geographically divided into domestic business, established in year 2000, and foreign business, established in year 2005 by introducing a brand new website www.gamepressure.com. Company’s most important website is www.gry-online.pl – the undisputed leader among Polish gaming media, reaching over 3 million unique users monthly. Experienced editorial team, on a daily basis, delivers latest gaming news, previews and reviews for the most popular titles. The editors also create comprehensive game guides that come in handy when users come across difficulties in their favorite games. Company’s income come from three sources: 1. sales of editorial content (written and video) to individual and corporate clients; 2. sales of online advertising space; 3. own e-commerce department. In case of corporate clients, the dominant model is based on comprehensive outsourcing services. GRY-OnLine SA cooperated with Microsoft, Orange, Ringier Axel Springer, ASUS and Electronic Arts on designing and hosting of promotional websites and delivery of high quality unique editorial content. Sales of advertising space can be divided into three key areas – direct sales of advertising space conducted by Sales & Marketing Department, indirect sales through advertising networks and inventory sales on company’s English websites.