The Planet Fitness franchise system has more than 130 franchisees that own and operate over 2,000 Planet Fitness locations in the United States in just over 15 years of franchising. Franchisees have more than $4 billion invested in the Planet Fitness brand with their collective locations. In May 2019, franchisee leaders from the PF Independent Franchisee Association and PF Franchisee Advisory Council came together and worked with PFHQ to form a single franchisee organization with a goal of streamlining collaboration and creating alignment on priorities, structure and execution within the brand. The new independent organization, the PF Independent Franchisee Council (PFIFC), is dedicated to preserving and enhancing the business interests of all Planet Fitness franchisees and to collaborating with the franchisor to improve brand equity for all stakeholders.