The West Broadway Business and Area Coalition’s mission is to create an inviting and vital West Broadway Corridor and to transform the Northside into a thriving economic community. The WBC builds capacity of businesses and entrepreneurs, highlights the positive and cultural assets of North Minneapolis, and engages the community in the ongoing revitalization of the West Broadway area. WBC curates community-identified activities designed to transform West Broadway into a thriving commercial corridor that meets the goods, service and entertainment needs of neighborhood residents, businesses, and visitors.