Haystack Consulting, founded in 1974, helps global brands make better and smarter decisions to drive business growth. Our team of needlefinders delivers actionable insights with deep perspective. Our "whatever it takes" approach, rooted in consumer understanding, allows us to craft bespoke research solutions. Using an array of scalable, best-in-class & innovative methodologies, we provide research & consulting solutions that help you make better & smarter decisions and create impact in your organization. We don’t just ask what is, but explore what could be: • Explore and innovate - Combining entrepreneurial agility with commercial rigour to create winning innovations in products, services and packaging. • Brand Strategy - Helping to shape a distinct and long-term future of your brand, from market and category understanding to inception and communication. • Shopper behaviour & retail strategy - Providing intuitive shopper insights that deliver a more engaging shopper experience. • Stakeholder activation - Ranging from co-creation and collaboration with internal and external stakeholders to realizing the full potential of insights across the business.