Toyota Balkans is a local car dealer, set up 1996 and fully owned by Inchcape International Group B.V. Inchcape is a world-wide presented company, engaged in exclusive import, distribution and retail, business services, automotive e-commerce and financial services. Toyota Balkans's main activity is import, distribution and sale of Toyota and Lexus vehicles, spare parts and accessories. The car dealer received exclusive rights to sale products and services under the trade mark of Toyota in June 2007. Following a consistent and successful sales and marketing strategy throughout its 20 years of development in Bulgaria, the company has achieved stable growth and new car market leadership position. Today, the company is a symbol of market success, while the Toyota brand has won the hearts of the Bulgarian drivers. There are more than 700 people in 16 towns in Bulgaria, who have dedicated themselves to the Toyota mission, and more than 33 000 customers have given their trust to the Toyota & Lexus brands. Toyota Balkans is known for its corporate citizenship and for its ecologically friendly practices. In Bulgaria, the company sponsors a tree planting initiative, ‘green’ driving practices and the ‘green mindset thinking’ program, among others. For more information, please visit www.toyota.bg and www.lexus-bulgaria.bg