Previously, model agencies' merchandising directors or content creators would subjectively choose models based on their individual experiences. However, depending on what product and to whom they are selling, Fliption takes a statistical approach to determine which model to use. Quantitatively recommending faces that can increase revenue. We then validate these model faces with AI technology that can synthesize multiple faces into a single piece of content, conducting A/B tests targeting specific customers and also, various target clusters. With Fliption, 1. Gather information about the type of model you should be looking for. 2. Combine virtual faces tailored to target countries with marketing content that has been produced once, and implement the One Source Multi-Use strategy for model based marketing content.