TFI TAB Food Investments is a leading Quick Service Restaurant (QSR) operator in Turkey and China, with more than 3.000 restaurants and more than 55,000 employees in its system. Its 28 years of experience enables TFI to set operating standards and shape the consumer trends in the markets in which it operates.
Through its operational and marketing expertise, TFI successfully employs two different QSR business models in Turkey and China.
TFI’s multinational QSR platform can be grouped into three business operations:
QSR Turkey: Operations in Turkey under TAB Gıda San. ve Tic. A.Ş. (TAB Gıda)
TAB Gıda led the Turkish QSR sector with approximately 1,500 Quick Service Restaurants including Burger King®️, Popeyes®️, Arby’s®️, Sbarro®️, Subway®️, Usta Dönerci®️, and Usta Pideci®️.
QSR China: Operations in China under Burger King Holdings Ltd. (BK China)
As a crucial part of its growth strategy, TFI began investing in China in 2012. BK China opened more than 1,400 restaurants in 200 cities.
Ecosystem Companies: As key contributors to TFI’s success, these TFI companies provide goods and services to the QSR operations in Turkey:
Fasdat Gıda: A leading purchasing, warehousing and logistics services company
Ekmek Unlu Gıda: A state of the art high-tech bakery production factory
AtaKey: One of the largest French fry production plants in Turkey
Ekur Et: A high-tech meat processing facility
Reklam Üssü: A full-service communications and marketing agency
fiyuu: An experience-oriented digital delivery platform