HANDEL is a term used in the Danish language meaning commerce, trade or business. It also happens to have the same meaning in one of South Africa’s eleven official languages. It speaks to our specialist focus – and passion for – commercially-focused marketing. We are 100% focused on results-driven business-to-business (B2B) marketing. Our team of passionate people works with clients across multiple industries to align their sales and marketing agendas, in order to help achieve their commercial objectives. From driving sales, to customer retention, growing market share or tapping into new markets - HANDEL has the expertise, experience and passion to help our clients succeed.