We all know that it's not easy to keep the attention of businesspeople. Employees are preoccupied with shifting priorities, snowed under with e-mails, and tired of multitasking. From time to time they get smartphone notifications about the shipment from Amazon, cheap flights, and likes on Instagram. It's not easy to make them invest time to listen to what we have to say. Especially when we are all used to the fact that everything is clear and easy to use, and when it isn't, we get easily discouraged. There is a reason why one of the most popular books on UX is called “Don't Make Me Think!“ How then should we talk about complicated things? About a B2B product, strategy, or process that cannot be summarized in 2 sentences? You can, of course, pretend that nothing has changed in the last few years and still communicate in the old way. But then we run the risk of some customers or employees ignoring us with many hours of our work will be wasted. You can also listen to Jeff Bezos, who said that when the wind of trends starts blowing in your eyes, you have to change course so it blows in your back! Instead of fighting the trend, adjust your message to our times. Make it simple to understand, interesting, and concise. Of course, this is not easy. If we want to succeed, it is necessary to: Understand the specifics of the industry. Get to the heart of the message. Translate it into succinct, simple words. Dress the whole thing in storytelling. Add relevant visuals. This is what we have been doing at ExplainVisually for over 7 years - we talk about products, strategies, and processes in a simple way to reach business audiences effectively. In other words, we make complexity simple using visuals. Do you want to know more? Visit our website: https://explainvisually.co/en/