Geometry and VMLY&R are coming together to create a new global commerce powerhouse, VMLY&R COMMERCE. Fully effective from the 1st January 2021 VMLY&R COMMERCE will become WPP’s most comprehensive end-to-end Creative Commerce Company, bringing together the best of both organizations’ commerce, brand and customer experience capabilities to lead the next era of Creative Commerce. We believe that Commerce holds the most untapped creative potential to grow people, brands and companies. By understanding people through the lens of how, why and what they buy, we put people at the heart of all we do to create seamless brand experiences that meet people’s needs and drive growth. Our expertise comes to life across any surface and screen, in physical retail, e-commerce, experiential, branding and design and consultancy – all enabled by technology. (NYSE: WPP)