KM
Kirstie Macdonald
Head Of Insight & Sustainability at Material
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Work Experience
Jan 2019 - Present · 5 years and 11 months
Head Of Insight & Sustainability
Jun 2020 - Present · 4 years and 6 months
Director Of Planning And Insight
Jan 2019 - Present · 5 years and 11 months
Director & Board Member
May 2015 - Jan 2019 · 3 years and 8 months
Company Details
11-50 Employees
Music • Culture • Sport 'Creative Agency of the Year 2020' The Nods Since 2003, Material has been recognised for award-winning marketing in sport, music and culture, working with some of the UK’s biggest brands and the world’s biggest rights owners and events. But we don’t believe in standing still. We have an in-built belief in the power of brands and business to affect positive change on society and the environment. Our ambition is to deliver that change. Our services include: Material Change We bring clarity to the complex social and environmental sustainability challenges faced by businesses transitioning to a net-zero world. From global sector leaders to ambitious SME’s, we help identify the spheres of influence where every business is capable of delivering meaningful impact. Material Insight Audience understanding begins with insight. Our methods work at scale and speed so you can too. Fusing social intelligence and market analysis, we quickly understand what is engaging to people and why. Material Experience Across music, sport, culture and sustainability we recognise the role of shared passion points in forming lasting connections between brands and their audience. From experience design to social media engagement, our Experience team bring brands to life in an authentic, distinctive and effective way. Material Partnerships Well-conceived partnerships can act as a genuine proof point of your values and purpose. We offer end-to-end support for brands and rights holders, from shaping effective partnership strategies and negotiating rights agreements, to delivering impactful activation plans and measuring success. Material Studio We believe in the power of a creative idea and how that can live and breathe visually. From creating brand identities and their toolkits, to animation and immersive digital realities, we deliver from design concept to visual execution.
Year Founded
2003
Social Media
LinkedinTwitter
Industry
Marketing Services
HQ Location
20 South Frederick Street Floor 3 Glasgow, Glasgow G1 1HJ, GB
Keywords
Media & PRMarketingProduction ManagementEvent ManagementSponsorship ActivationDigital DesignGraphic DesignSocial AnalysisAudience ProfilingCampaign Management
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