For most businesses, success hinges on effective communication. Crystal is the world's leading personality data platform. We reveal the natural personality of anyone with an online presence and provide real-time recommendations to optimize every call, meeting, and email. Using Crystal's personality data: - Sales teams can connect effectively with buyers at every sales stage. - Managers can adapt leadership styles for each team member's success. - Hiring professionals can enhance candidate placement, reducing turnover. Based in Nashville, Tennessee, and supported by top-tier investors like Salesforce, HubSpot, and Birchmere Ventures, Crystal (Crystal Knows) serves as the personality data platform for relationship-focused businesses. Our solutions have gained trust from over 1000+ organizations worldwide, including respected sales trainers like John Barrows and Sandler, as well as prominent marketing giants like Dentsu, Publicis Groupe, and Ogilvy.