The Main Street Approach The National Trust Main Street Center offers a comprehensive commercial district revitalization strategy that has been widely successful in towns and cities nationwide. Described below are the four points of the Main Street approach which work together to build a sustainable and complete community revitalization effort. The Four Points Organization involves getting everyone working toward the same goal and assembling the appropriate human and financial resources to implement a Main Street revitalization program. Promotion sells a positive image of the commercial district and encourages consumers and investors to live, work, shop, play and invest in the Main Street district. Design means getting Main Street into top physical shape, while capitalizing on its best assets. Economic Restructuring strengthens a community's existing economic assets while expanding and diversifying its economic base. The Main Street District The Easton Main Street Initiative covers a 20 square block area bound by the Delaware River on the east, the Lehigh River to the south, the Bushkill Creek to the north and Sixth Street to the west.