Dena Startup Lab is a free-to-join GTM community of early-stage B2B software founders, whose priority is achieving product-market-fit. Dena (pronounced “day-na”), in Hindi, means 'to give'. Mission: Shifting to a world where B2B startups launch prioritizing product-market-fit. Values: When we drafted our core values, we were deliberate in cementing values that would become core to the Dena Startup Lab Community. Not just for us internally, but a north star and value set we’d ALL embody and share. For our community to grow to its full potential, we all become evangelists and stewards of these values. #FoundersFirst We are relentless in the pursuit of a win. But our founders need to win first. Help every founder around you win. "Dena" Strong financial outcomes don't just come from demand and product-market fit; they also stem from a desire to give and grow. Bias for Action We believe moving with speed and agility are cornerstone to startup growth. Move quickly and thoughtfully to lend a helping hand. Always Be Learning Foster inquisitiveness; explore, discover & grow. Our quest for knowledge is endless. We are all students. We are all coaches.