The Central Florida Hotel & Lodging Association is the largest regional hospitality association in the United States. Our membership includes nearly 129,500 hotel rooms throughout Orange, Osceola, and Seminole counties, and nearly 500 "supplier" organizations that do business with the hospitality and tourism industries. Our membership includes full and select-service hotels, timeshare resorts, management companies, vacation rental managers, supplier businesses, and hospitality industry students. Overall, we represent nearly 80% of the entire room inventory in the tri-county area. The Central Florida Hotel & Lodging Association is here to serve and support its members, as well as promoting its workforce within the Central Florida region. Lastly, CFHLA is dedicated to giving back, philanthropically, to our Central Florida community. Our Mission Statement We represent the Central Florida Hospitality Industry, by setting the standard of excellence through advocacy, collaboration, education, recognition, and service. Our Vision The Central Florida Hotel and Lodging Association is the largest, most recognized, and effective regional hospitality association in the United States. As a critical community partner, our efforts create a place where people desire to work, visit, and play. Our Core Values WE VALUE: Integrity Community Member Focus Innovation Philanthropy