Momtastic is an online escape for mom’s that provides answers, support, ideas, and inspiration. It gives moms the information they need about parenting, recipes, entertainment, health, and much more. Momtastic is an essential part of a mom’s daily routine, providing what they need for; themselves, their family, and to stay connected online and in their local community. Momtastic gives advertisers a unique environment to connect with moms in a positive way. Moms come here for information and to feel rejuvenated and connected, offering respite in the chaos of motherhood. Momtastic provides advertisers a number of different touchpoints with which to interact with moms because Momtastic plays a role in so many different aspects of a mother’s daily life. Momtastic’s family of sites captures moms while they are pursuing their personal, family and parenting related interests. The sites’ are diverse and niche capturing everything from cooking to soaps operas in an effort to cater to the many facets and interests of moms online.