Nixie launched with the mission to eliminate sugar, single-use plastic bottles, and toxic, forever chemicals from the beverage industry. The disappointing lack of certified organic options, abundance of sugar, and excessive plastic use led to developing Nixie’s line of delicious, organic, zero-sugar beverages to help transform the category. Before Nixie, Founder & CEO Nicole Bernard Dawes created Late July Organic Snacks in 2003, which was one of the first brands to carry the USDA Organic seal.