COMPANY OVERVIEW •The Grocer is a premium food store chain that offers creative, clean and convenient food for leisure and on the go grocery shopping. •The Egyptian retail foods sector size is estimated to be approximately 15 Billion USD. High income consumers drive the demand for imported products, while low and middle income consumers substitute imports with domestic alternatives. •The supermarket's channel is fast-moving and offers a promising outlook. According to statistics, demand in the retail sector is expected to grow 15-20% over the next five years. MISSION The Grocer is a premium supermarket chain that offers customers a range of premium, high quality, locally sourced and imported products to help “Eat Well Live Better” through innovative food solutions that cater to foodies, cooking enthusiasts and on the go customers. VISION To dominate the food store market in Egypt through unique offerings and exceptional customer satisfaction.