Founded in 2011, WearYouWant has placed itself amongst the leading online marketplaces for fashion in Thailand. Sourcing products from more than 200 physical fashion and beauty retailers and distributors around the greater Bangkok area, WearYouWant assembles a unique collection of approximately 15000 items of apparel, accessories, skincare, haircare and makeup. Thus, the 200 brands presented on WearYouWant ranges from well-known International fashion brands to local designer brands encapsulating a special fashion feel and a unique opportunity to attain a unique style. WearYouWant continuously aims at creating a personalized and a unique shopping experience for all customers. Since the launch in 2011, WearYouWant has seen huge expansion. The long-term objective for the dedicated staff and management is to display the best products from the brands in demand and deliver a seamless digital shopping experience for the end users. Moreover, to be first on the latest trends and to be the preferred online fashion destination for purchasing fashion and beauty items. WearYouWant connects offline fashion boutiques and brand distributors with customers online providing an integral product and service transaction. The b2b2c business model of WearYouWant offers a significant comparative advantage in the company’s ability to face the competition within the fashion vertical in Thailand. WearYouWant is partly owned by Singapore based venture capital fund, Digital Media Partners, the Japanese founded tech giant, OPT and Start Today Co., Ltd. which is the company behind the leading online fashion retailer in Japan, ZozoTown. The founding partners of WearYouWant are Julien Chalté (Co-CEO of WearYouWant) and Martin Toft Sørensen (Co-CEO of WearYouWant)