Modern Bakeries (Richbake) was established in 1997 with the ambitious vision to become the market leader in the Egyptian bakeries industry. The journey to the top didn’t take that long. Shortly after its establishment, the company succeeded in becoming Egypt’s single largest full-fledged bakery products producer. Not only was Modern Bakeries the pioneer of retail packed bread market in Egypt, but also extended its portfolio organically and inorganically to include fresh croissant, pate and cakes. The company operates three state-of-the-art, fully automated factories in Egypt, located in three industrial zones with the capacity to deliver more than 120 tons/ day ensuring consistent and hygienic products through the company’s unmatched international hygiene standards. The company owns three best-in-class brands: Rich Bake, Egypt’s leading packed bread enjoying the highest market share, Brunch, Egypt’s leading fresh croissant & pate and Razz Cake, the latest addition to Modern Bakeries’ family. The product range includes almost all shapes and sizes of burger and hot dog buns, in addition to all types of toast, crunchy toast, pita bread, breadcrumbs, filled and plain pate, croissants and cupcakes with your choice of fresh, frozen or par baked. In terms of distribution, Modern Bakeries enjoys one of Egypt’s strongest networks as it directly delivers fresh, short-shelf-life bakery products to thousands of retail stores nationwide every day. We have the determination to continue presenting to the market the tastier, healthiest and most affordable products to all clients.