We are excited to announce that Millward Brown Optimor and Effective Brands are joining forces to create Millward Brown Vermeer. The combined global strategic marketing consultancy offers our clients a unique insight-based, holistic consulting solution for brand-led business growth. With this news, we've doubled in size to ten offices globally and over 150 consultants, combining strategy consulting and marketing practitioner expertise to create a “whole-brain” advisory offer for clients. Our new firm is founded on the belief that in today’s global and technology enabled market, customers and employees demand more transparency and value from the brands and companies they do business with. Business leaders face unprecedented complexity and constant disruption. Questions companies asked once every generation now need be answered every day: what business are we in, why do we exist, and how do we build our organizations? Traditional consultants, and the business models and metrics they employ, do not adequately address this urgent need. Millward Brown Vermeer is the only global marketing consultancy focused on unleashing brand-led business growth through the development and embedding of consumer insight-led marketing strategy, structure and capability. We support some of the world’s leading companies across a wide range of industries to transform their brands and businesses, better understand their customers and what motivates them, and ignite growth in their revenues, profits, and shareholder value. Some areas in which we have demonstrated the power of our thinking include customer segmentation, brand stretch, portfolio optimization, brand architecture, brand-centric organizational change, and ROI measurement. As part of WPP and Millward Brown, Millward Brown Vermeer is a member of the world’s largest network of advertising and marketing consultancies.