MISSION Passionate designer and manufacturer of top-quality wood products, Victoriaville & Co.’s mission is to market an extensive range of funeral products to ensure that grieving families are able to honour the life of a loved one. VISION To become a leader in the industry by having an impact on the funeral service experience. THE STORY OF A PASSIONATE FAMILY Victoriaville & Co. was born out of the determination, the leadership and the will to succeed of its founders. Much of our success is due to the economic well-being of an entire region renowned for the quality of its hardwood products. For the last seven decades, all details have been taken into account when designing, manufacturing, and finishing our hardwood products. We are well aware that each unit we produce is destined to a person with a unique life story and a unique set of memories that they leave behind. This is why we believe each product has a rich emotional value that is worthy of our respect. Over the past few years, we have also offered The Essentials, a wide range of funeral products designed to meet the needs of professionals committed to supporting grieving families in their mourning process. The funeral industry has undergone considerable changes over the past several years. Changes in mourning habits and rituals have radically transformed the funeral industry around the world. Across North America, major independent players are now selling to multinational interests. At Victoriaville & Co., this shift in the industry has resulted in significant business decisions. More than twenty acquisitions and subsidiaries have marked our history. Today, we are the largest family-owned business in North America that is still involved in the sale and distribution of funeral products.