CoffeeCon, Inc. was formed in 2011 to create an event for Specialty Coffee Consumers. We differentiate ourselves from industry coffee events as we strive to bring coffee knowledge to the consumer end-users. We seek venues that are pictorially and sensually compelling. We host a giant coffee tasting floor so consumers can finally taste side-by-side, their region’s best branded roasted-coffee, brewed ideally. This exhibit also features different brewers and assorted gear, acknowledging the fact that coffee, unlike most other upscale beverages, involves culinary preparation and associated gear. Onsite classes are presented by industry experts on culinary topics, social issues, sustainability and industry panels that build celebrity within the industry, and are included in the ticket price.