Super Liquor Holdings (SLH) is New Zealand’s leading retail liquor franchise. Founded in 1995, Super Liquor Holdings operates a retail franchise network of over 140 stores nationwide. We are represented in many local communities, delivering to them real value and true convenience, with a range of all the best and leading brands. Our priority is creating and supporting long term, sustainable businesses for Franchisees. As a brand, we focus on convenience, an engaging customer journey and being the destination for every day, sociable kiwis. We aim to inspire great times, socialising, fun, partying and relaxation. SLH licenses the Super Liquor brand from Lion Liquor Retail Ltd who is the master Franchisor. Lion is one of Australasia’s biggest food and beverage companies.