Versium is a data technology company that operates a powerful B2B2C identity graph which fuels marketing tools and services. Constantly speaking with marketers to understand their challenges, Versium continuously works to improve its products and services. Versium's goal is to help marketers increase campaign effectiveness, generate demand and re-engage customers, while being mindful of their current platforms. Inspired by a poorly-targeted direct email campaign, Versium’s founders made it their mission to apply the power of data science and analytics to the abundance of data that marketing agencies and enterprises have to deal with today to improve their marketing ROI. Combining their in-depth marketing knowledge with their love of bringing new technologies to life, they founded Versium to address some of the biggest pain points in marketing and sales — figuring out who is likely to buy, and who will never buy, so sales or marketing budgets can be spent wisely.