Launched in 2006 as a subsidiary of the BMW Group, ALPHERA is an award-winning, company that provides flexible finance and insurance products through a network of over 1,500 specialist business Partners in the UK. As a motor company, rather than a bank, we’re here to do two things: 1. When you’re buying a car or motorcycle, we’ll give you all the information and choice you could possibly need to make the right finance decision, with real confidence. 2. If you’re in the business of selling cars and motorcycles, we’ll give you more support, more consultancy and more opportunity to get more customers into their next vehicle, and continue returning to you long into the future.