Founded in 2004, UFO Moviez has been promoted by Valuable Group led by Sanjay Gaikwad & Narendra Hete and Apollo International Limited led by Raaja Kanwar. UFO Moviez is an Indian digital cinema distribution network and an in-cinema advertising platform. UFO is the first one, to enable cinema digitization with satellite technology in India. That also makes UFO the largest in-cinema advertising platform, with the power to impact almost 2.1 billion viewers annually through 3,600+ screens comprising of 1,800+ screens in the PRIME channel and 1,800+ screens in the POPULAR channel across 1,227 cities, leading directly into the hearts of India’s Urban Heartland. In the early 2000s, UFO optimized the potential of Indian cinema with satellite-based technology that transformed Annual Jubilee into Friday box office collections, slow-chain release into First Day - First Show, one blockbuster after another. It has made cinema into an equal experience for the whole country, making it an instant success with the youth that is already teased with pre-release teasers and trailers. UFO is the end-to-end service provider for all DCI and non-DCI related cinema solutions and operates 5,400+ screens worldwide, including 5,200+ screens across India. UFO has created a pan India, high impact in-cinema advertising platform with generally long-term advertising rights to 3,600+ screens, with an aggregate seating capacity of approximately 2.1 billion viewers annually and a reach of 1,220+ cities and towns across India. UFO’s innovation driven DNA empowers it to use technology and business intelligence to minimize content irrelevance by providing relevant content, to the relevant people, at the relevant time! With the same in mind, it launched NOVA Cinemaz, a purpose-driven, asset-light franchisee model. Apart from this, the company also has Caravan Talkies, which takes brands to rural India while giving marketers an opportunity to reach media dark areas.