NightCulture Inc. is a premier producer of live concerts and events. Nightculture produces, markets, and executes the selling of tickets and merchandise for concerts. NightCulture Inc. events are primarily in the EDM (Electronic Dance Music) market. With the decline in album sales and the emergence of online music downloading, touring and live performance is now a vital revenue stream for artists and musicians. NightCulture Inc. is uniquely positioned to advantage of this monumental shift in the music industry.
Nightculture has established an event production and marketing infrastructure (with grass roots marketing, venues for shows, equipment, ticket selling networks, and personnel) and Nightculture believes relationships with the artists, agents, venues, and customers will enable them to capitalize on this shift to live performance in the music industry. Although Nightculture books a variety of musical talent from various music genres, Nightculture has a grass-roots cultural knowledge of the EDM genre and the EDM community. Nightculture also has an extensive customer database and relationships built with artists, agents, and venues. Their major competitive strengths include the ability to (i) book major global artists, especially in the EDM genre, and (ii) produce a safe and fun environment to hold an event.
Concerts NightCulture Inc. has produced: Tiesto, David Guetta, Deadmau5, Skrillex, Armin van Buuren, and Benny Benassi to name a few.