At +Added, we're all about CTV. Our tech-driven solution is geared toward elevating CPMs and increasing yield for CTV publishers. By closely monitoring buyer behavior, we dynamically optimize auction floor rates during programmatic auctions to help publishers get the most out of every deal. While programmatic marketers have traditionally focused on cost reduction through machine learning, we're empowering publishers, giving them back control of the auction. It's a seamless fusion of technology and CTV, working in perfect harmony to help publishers maximize revenue and stay ahead in the game.