Visit Eau Claire is the area's official tourism marketing organization with a role to better the city for all who live, work, study and play here and a mission to bring visitors to the area. With encouragement and support from Visit Eau Claire and benefiting greatly from the independent spirit of those who call the community home, this northern Wisconsin university city is making a name for itself as a creative hub with a hip and homegrown music and art scene and a robust entrepreneurial culture. This city of bridges sits at the confluence of the Eau Claire and Chippewa Rivers, a breathtaking backdrop that inspires originality and encourages a love of outdoors at every turn. Midwest indie? Yes, really