XICA Co., Ltd. is a data science company applied to marketing, we provide MAGELLAN, Japan's most popular and effective marketing mix modeling tool, supporting over 250 biggest brands in the country. We automate, visualize, and optimize both offline and online marketing for the most complex and sophisticated advertisers. Further, we offer ADVA BUYER, PLANNER, and CREATOR, supporting advertisers in putting data science-based marketing strategy to action with our purpose-built analysis tools and buying/creative capabilities.