Since 1994 Avitage ("audio-video-montage") has created content for B2B sales, marketing, training and sales channel functions and purposes. Our customers depended on effective content to achieve their objectives. We ceased our content production services in 2014. We codified 20 years of custom content production practices into a leveraged content supply chain process and 6 competency framework for marketing and sales (unified) content strategy. This mature content strategy and operations process resolves the number one unconsidered cause of low sales and marketing performance, and revenue growth -- the inability to deliver effective information and content, in context. To do this, we help organizations execute more effectively on the answers to two key questions: -- How do we decide what content to invest in and create -- why and how? (Content Strategy and Planning) -- How do we operationalize those plans to optimize outputs and outcomes? (Content Operations) For sales organizations this means sales enablement services focused on designing the right sales conversations, and defining sales content requirements. We work with upstream or outsourced content teams to insure that content is sales-ready. For content marketing and content operations teams we implement our Leveraged Content Supply Chain process. This helps them deliver the right information, to the right audiences, for the right purposes, at the right time, in the right formats -- at scale and without compromises.