Avocet is the Innovation DSP: delivering digital advertising that changes behaviour and drives revenue in the real world. Founded in 2014 as a response to an ecosystem with ever-multiplying players and without the evolving technology to match, Avocet leads programmatic into the future of advertising with advanced capabilities at its core. Launching as the first DSP with in-built viewability scoring, market-leading fraud protection and viewability-based attribution, the underlying principle of Avocet is that only the ads seen by a consumer have the power to change their behaviour. Avocet's Prediction Engine is a model of the internet, mapping every site and every user to deliver untouchable and constantly evolving performance. Discover and enhance the true efficacy of your advertising with Incrementality - the only metric that matters, only available in Avocet. To find out more, visit avocet.io or follow us on Twitter @AvocetHQ