Established in 1983, and a pioneer in Malaysian private education, KDU College has continued to be an innovative leader in Malaysia through its SMART initiatives. KDU aims to provide a superior learning experience to nurture students to become independent and life-long learners. KDU offers a wide range of programmes at Certificate, Diploma, Degree and Masters levels. The Certificate, Diploma and Bachelor Degree courses are internally developed while the Bachelor and Master Degree programmes are conducted in association with prestigious universities in Australia and the UK. KDU College Petaling Jaya, as of October 2010, has been awarded and upgraded to university college status by the Ministry of Higher Education (MOHE), Malaysia and shall hence forth be known as KDU University College. KDU University College is a subsidiary of Paramount Corporation Berhad Group, a public listed company with a strong property arm consisting of Property Development, Property Investment and Property Construction. Its education arm is made up of KDU University College (Damansara Jaya, Section 13, Petaling Jaya and Glenmarie Campus), KDU College Penang, KDU Management Development Centre (KMDC) and Sekolah Sri KDU, a premier Smart School at the primary and secondary levels.