KJLL-FM "Playlist 92.7, We Play Everything!" Operations Manager/Program Director Rick Shaw says, “Market research told us that our existing target audience of Women 25-54 wanted a broad mix of eras and styles…everything from 70s classics to today’s hits. So we’ve put together an extra wide variety – a big playlist – that will help us build on the audience that has been increasing over the last six months. This isn’t a format change...it’s a playlist expansion.” “We’re excited about this new brand,” said Playlist 92.7 General Manager Matthew Rodriguez. “From the research we’ve seen we know that both listeners and advertisers will love it.”