Centric Group is a unique organization. We are comprised of several businesses, serving a variety of markets. In 1974, Enterprise Rent-A-Car ventured outside the automobile industry with the purchase of Jack Keefe Coffee Bar Sales. “Keefe” sold in-room pots and coffee to hotels, and had annual sales of $250,000. By developing original products, finding new markets for existing products and making additional business acquisitions, Enterprise’s “non-automotive” division prospered and grew. In August 1999, Centric Group was established as a separate company. The word centric in Latin means “the source from which ideas originate.” Centric Group specializes in finding niche markets, and then leading in those markets through superior products and service. We always strive to understand our customers, challenge our employees and be the best in everything we do. This philosophy has enabled us to expand to four businesses with more than 2,300 employees nationwide and annual sales exceeding $750 million. Centric Group is always changing, from new businesses to original products and expanded services. We have experienced tremendous growth, especially in the past decade. In addition, our companies have expanded to include offices across the United States. This allows our employees to explore new territories.