KC
Keith Chow
Chief Operating Officer at Hotmob
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Work Experience
Chief Operating Officer
Present
Company Details
11-50 Employees
A leader in mobile marketing, Hotmob is the first mobile advertising network in Hong Kong, growing alongside the evolution of the iPhone and Android phones - and changing the way we receive information, the way we communicate, and the way brands engage with connected consumers through mobile. Hotmob is committed to delivering innovation and thought leadership in mobile advertising, and our business is built on best-of-the-class solutions to bring value to local and global brands alike. Hotmob drives outstanding ROI for advertisers by targeting the customer segmentation through suitable mobile portals; engaging them with innovative ad formats and interactions; and measuring campaign success against key performance indicators to demonstrate Hotmob’s value-add and service commitment. Hotmob helps media and app publishers to strategically create mobile user experiences that delight users, and generate sustainable revenue for their businesses - from functionality, context, user input, content, marketing to user satisfaction evaluation. Hotmob offers a one-stop solution for advertisers and app publishers, including ad design, planning, implementation, serving, tracking and reporting. Our award-winning ad-serving infrastructure - Mobile Advertising Marketplace (MAM) help affiliates to build, manage and measure mobile campaigns across multiple mobile platforms. Since 2012, Hotmob is honored to be named Caring Company by Hong Kong Council of Social Services. This accolade reaffirms Hotmob’s continuing commitment to caring for our community, our employees and our environment. Vision: Engaging and delighting mobile audience with innovative mobile ads across the APAC region. Mission: Lead mobile marketing into the next phase of evolution – to be the most popular and preferred ad platform of engaging with mobile audience. Values: · Innovate Ad Formats · Deliver Fresh Perspectives & Market Insights · Nurture and Grow Our People
Year Founded
2007
Social Media
LinkedinFacebook
Industry
Advertising Services
HQ Location
20/F, Harbourside HQ, 8 Lam Chak Street Kowloon Bay, HK
Keywords
mobile advertisingmobile ad network-serving engineigital marketing medimobile app marketingudience targetingta solutioprogrammatic buyingDSPta enrichment
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