#250 Spoken Keywords replace hard to remember 800#s, resulting in more calls for direct response advertising. Customers are invited to dial #250 on their mobile phone and simply SAY a keyword to connect to the advertiser via a voice call and optional text reply. Keywords can be a brand name or promotional phrase. Or, advertisers can dominate their competition by licensing their category name, such as 'mortgage', 'tickets', or 'pizza'. #250 works on all major carriers in the US and Canada. Mobile Direct Response transforms even traditional one-way advertising like Outdoor and Print into interactive, trackable media -- allowing it to compete with Online.