For most of us, a quick look at our weather app can be useful to remember our umbrella, pack sunscreen or plan a weekend away. However, for businesses and public entities, weather forecasting is vital. Accurate, localised and personalised forecasting data is key to making critical operational decisions that save time, reduce costs and increase productivity. It can also have profound impact on employee and public safety. Wettermanufaktur operates in this B2B space, offering highly accurate, personalised forecasting data based on comprehensive data collection, sophisticated statistical modelling and decades of meteorological expertise. At the heart of our business is our own cutting-edge weather forecasting system, METIS. This artificial intelligence technology produces billions of forecasts daily for over 100 key weather parameters. It is built upon integration of multiple data sources and weather models, and incorporates a suite of machine learning algorithms that continuously improve data accuracy and adjust forecasts in real time. METIS also automatically analyses its own performance to constantly improve its own capabilities, all with the ultimate goal of enabling businesses to make decisions based on the best data available. It is not a ‘nice to have.’ It is mission critical.