Salons Direct was founded by Gareth & Valerie Roberts in 1992 as a husband-and-wife mail order team packing orders from their living room. There was no warehouse and all stock was kept in their house, even their bedroom!! Since then Salons Direct has grown into the UK’s largest online supplier to the professional hair and beauty industry with over 15,000 products, from some of the biggest brands in the industry! In 2019 Salons Direct became the proud new owners of HOF Beauty & in 2023 launched a retail site Pampa forming Salons Direct Group.