SPRIG was founded in 2008 in Silicon Valley in response to the emerging needs of numerous early stage medical technology start-ups to navigate company development with limited resources and strict financial constraints. Our focus is to work with clients on all aspects of the marketing spectrum from upstream strategic processes to downstream commercial execution. At every stage, our activities strive to produce results that influence growth. Our staff of marketing consultants has more than one hundred years of combined healthcare experience ranging from engineering to business development, marketing, and sales. Being involved in all phases of the product commercialization cycle gives us a better understanding of what is required at each stage and therefore directs both upstream and downstream marketing activities. This perspective produces a well-vetted, high-impact solution. Our highly differentiated skill set and broad range of marketing services has been instrumental in naming and positioning new companies and new products, repositioning brands, revitalizing corporate images, and executing successful product launches. We have launched and commercialized medical products in all major geographies including the United States, European Union, Middle East, Japan and China.