Talent is rarely rewarded on a global scale. We have developed these awards not only to recognise extraordinary individuals but also to elevate the industry. It’s time to inspire to achieve. Independently we nurture talent in our own unique ways within our spas, salons and wellness facilities worldwide. Here we aspire to bring them together on a global stage. An industry divided by borders, is now united in their passion and commitment to their expertise. We want to celebrate these individuals, creating an awards ceremony that is inclusive of all levels across all facets of the industry. HOW Awards - bringing the global spa, beauty and wellness industry to a world stage to celebrate our people.