Premium Italian pasta makers Garofalo has been making high quality pasta since 1789 in Gragnano near Naples, the birth place of pasta in Italy. Making handcrafted pasta for Garofalo does not mean having outdated machines or producing product by hand, but knowledge, modern technology and a sound philosophy of production. As artisans do, Garofalo carefully control every single aspect of the process until the final result is what they consider the absolute best pasta. Garofalo combines vast experience and knowledge with state of the art production and offers the Italian’s favourite pasta brand to delicatessen stores across the UK. The premium product commands a premium but everyday affordable retail price and allowing for an excellent gross margin. Garofalo makes a vast number of shapes, across all of its five ranges of pasta, from the familiar fusilli to the not so familiar Lumaconi available to order in the UK via wholesaler distributors. All five ranges, which include TRADITIONAL PASTA, ORGANIC PASTA, ORGANIC WHOLE WHEAT PASTA, GLUTEN FREE PASTA & CHILDREN’S PASTA are under the one quality brand umbrella of Garofalo. Consumers who are familiar with the quality of the Garofalo pasta they regular buy trust the brand to extend the quality across all its ranges making the extra pack purchase or the extension to a different range of pasta straightforward and an easy sell. The gluten free free range of 8 shapes launched in 2014 has been of particular interest, more and more consumers are increasingly buying gluten free products and can trust the quality of Garofalo gluten free from the halo effect of the brand. Garofalo offer a Point of sale pack to delicatessens stocking its pasta. The POS pack, full of useful tools, has been produced to grab consumer attention with aim of increasing sales of Garofalo pasta within the stores using it. Garofalo pasta is not available in the UK high street supermarkets.